9 advices for posting text on the web

1. Break the text into small paragraphs

To simplify reading, break greater blocks of the text into paragraphs, because a user who is reading some information, very often is distracted by different blogs, message services which are turned on, by other reasons which could appear, and if the text is broken into paragraphs, user can easily return to the necessary text.

Also, if the text is broken into small paragraphs, it seems to the reader that he will spend for it reading less time than for the same text without splitting.

2. Use subtitles

The majority of people don’t read the text completely and quickly look through in searches of the necessary information so informative subtitles will very strongly save their time. Try to choose subtitles which will correspond as much as possible to the text following them.

3. Clean all superfluous

Verboseness and eloquence are good in poetry, but of little use for the text in a web.
Accuracy, frankness and brevity — here that is necessary for us.

4. « the second draft copy = the First draft copy - 10 % » — Stephen King

In the remarkable edition for authors « How to write books. Memoirs about craft » Stephen gives excellent advice: « the Second draft copy = the First draft copy - 10 % ». When the text is ready, try to reduce quantity of words to 10 %, this will make it more clear and expressive.

5. Allocate the most important

Don’t be lazy to allocate the important part of the text as bold, in the italics or putting it in the side-bar. As well as subtitles, it allows to save time necessary to the reader for search of the necessary information or definition.

6. Use a readable font

A beautiful, non-standard font, certainly, will allow you to be mentioned, but if the user can not read anything there is no sense to use such like a font. Unique fonts are good for banners or schedules, but the font of the basic text of a site should be simple and large.

7. Don’t forget to make a final conclusion

This item we shall apply to the majority of posts and articles. It is necessary to describe to the general idea and make a conclusion. It is necessary to sum up briefly and on business (for a web style of a writing is turned pyramid when the text begins with the basic idea and conclusion, but to write in such style very unusually, and if you wish I can describe this method, and at such point of view is Jacob Nilsen)

8.Often update the information

You must check the relevance and a urgency of a content, especially it the rubrics which are often updated. You must check the urgency of content even once a month, besides it is a good opportunity to reveal old mistakes and discrepancies.

9. Carefully check texts before the publication

Don’t regret time for search mistakes in the text, the passed typing errors strongly distract readers.

I hope this 9 advices will help you to make a nice text which will be useful for readers.