What are the purposes Web-design consists of?

The overall objective of graphic design with specificity grinded under the interactive, interface environment is to help the user quickly intuitively orient in the site chosen by him. As well as any other area of design, it should execute the key rules of design applied to the projected subject, in this case to the interface, i.e. to make it beautiful, useful, simple, pleasant in use, etc. At visiting a site the user, on the plan of the web-design, should find a resource in general - useful, and in particular - pleasant visually, both simple and clear. The design of a site should leave good impression at the user, it is very important to involve the user next time. The Web-designer, projecting a site, aspires is achieved in as much as possible precisely to adapt the purpose of the project for needs of the prospective user, i.e. as much as possible to simplify to user to work with a site and to make this work convenient, useful and pleasant.

In the point of view of marketing it is not necessary to forget that a product having a packaging, always looks "more tasty" than a similar product without registration i.e. the graphic design definitely can change perception of a reality, even when the reality remains to the same.

Projecting a site the web-designer creates a high-grade product, instead of makes out it. And consequently the role of design in the web-project is predominating, and the web-designer acts in a role of the founder of a product.

As a conclusion, I can say that web-design is the essence of Internet projects, and the essence of the whole Internet